Modelo Expo: Creative X awards
Creative X Awards
WELCOME TO THE NINTH EDITION OF THE GLOBAL “ABINBEV CREATIVE X AWARDS”. THE PROGRAM, CREATED TO IDENTIFY, CELEBRATE AND SCALE THE BEST CREATIVITY ACROSS OUR BUSINESS GLOBALLY, RECEIVED 198 SUBMISSIONS FROM 29 COUNTRIES ACROSS 55 BRANDS IN 2023. THIS EXHIBITION IS A TRIBUTE TO THE WORK AND AN OPPORTUNITY TO FURTHER ENCOURAGE OUR CREATIVE AMBITION: TO CONTINUE TO LEAD THE WORLD IN CREATIVE EFFECTIVENESS.
SHOWCASED IN THE GALLERY IS WORK RELATED TO THE 4 MAIN TRACKS OF CREATIVE X: STRATEGY, CREATIVITY, GOOD AND DIGITAL INTEGRATION. A TOTAL OF 55 SHORTLISTED PIECES OF WORK ACROSS 14 CATEGORIES ARE ON DISPLAY. BUT THAT’S NOT ALL…
EIGHT ARTWORKS BY MEXICAN ARTISTS COMPLEMENT THE EXHIBITION. THE CONTEXTUAL NATURE OF THE EXHIBITION REFLECTS CONVERSATIONS FROM A MULTIDISCIPLINARY APPROACH INCLUDING PHOTOGRAPHY, SCULPTURE, VIDEO AND INSTALLATION. THE VIEWER IS INVITED INTO A VISUAL WORLD THAT CONTINUES TO COMMAND CULTURAL RELEVANCE AND RELATE WITH TANGIBLE OBJECTS THAT SPEAK FOR “CREATION”.
“We’re all creative, it’s just some of us earn our living by being so.”
― Sir John Hegarty, 2023 Creative X Jury President (Co-Founder BBH & The Business of Creativity)
“ROWING HARDER DOESN’T HELP IF THE BOAT IS HEADING IN THE WRONG DIRECTION”
-KENICHI OHMAE
THE HEART AND SOUL OF THE COMPANY IS CREATIVITY AND INNOVATION
– BOB IGER
Sofía Hinojosa
Tipos de Aguas, Variable measures, 2023.
Cuentagotas, Variable measures, 2022
Jardín Vertical, 2023.
Jardín, Jardín (Archivero 2), 40x38x7 cm, 2022.
El Chancletazo
Maximiliano Rosiles
Sandals
Variable measures
2020
“THE EARTH IS WHAT WE ALL HAVE IN COMMON”
WENDELL BERRY
“Creativity without data is art; creativity with data is innovation.”
– ChatGPT
Una melodía pertinente para la derrota final
Mauricio Alejo
Installation, Fan, Plastic Flutes, wood table
100 x 40 x 65 cm.
Uncertain unit of measurement
Nina Fiocco,
Variable measures
2023
Josué Morales
¿Y luego qué?, 2018
Globe, acrylic painting.
41x33x34 cm
¿Y después?
Globe, lacquer, acrylic painting
22x15x15 cm
Untitled (Group Modelo)
Marco Rountree- Cruz
Hooks and Glass
Variable measures
2023
